At a glance
- What? In Interbrand’s Best Global Brands 2026 ranking, published in late October, Hermès (15th, 45.2 billion dollars) edges ahead of Louis Vuitton (16th, 45.1 billion).
- Rising: Hermès +10.6%, Cartier +9.4%, Chanel +8.1%, Tiffany & Co. +6.2%.
- Falling: Gucci -30.7%, Prada -15.1%, Louis Vuitton -6.9%, Dior -5.0%.
- The sector: the eight brands ranked as luxury are worth 168.1 billion dollars in total, almost flat year on year, while the Top 100 grows by 8.1%.
- Missing: Rolex, Burberry, Moët & Chandon and Hennessy are not in the Top 100.
Every year Interbrand publishes the value of the world’s hundred most powerful brands. The 2026 edition crowns Hermès the most valuable luxury brand, a whisker ahead of Louis Vuitton. Behind this duel, luxury is splitting in two: half of the brands are growing, the other half are shrinking.
Hermès ahead of Louis Vuitton by 100 million
Hermès takes 15th place with a brand value of 45.2 billion dollars, up 10.6%. Louis Vuitton follows in 16th with 45.1 billion, down 6.9%. Based on the changes published by Interbrand, the LVMH brand was worth around 48.4 billion dollars in 2025, against 40.9 billion for Hermès: the trunk maker was still clearly ahead a year ago. Several analyses of the ranking describe it as a first in the league table’s history.
Chanel, Cartier, Tiffany: who is rising?
Chanel remains third in luxury and 24th overall, at 32.9 billion dollars (+8.1%). Jewellery is holding up: Cartier gains 9.4% to 12.2 billion dollars (69th) and Tiffany & Co. 6.2% to 8.1 billion (91st). Interbrand names these houses, along with Hermès, among the luxury brands that gained value this year.
Gucci loses 30.7% of its value
The steepest fall in the sector belongs to Gucci: 8.1 billion dollars, 30.7% less than in 2025, when the Kering brand was worth around 11.7 billion by our calculations. It ranks 93rd, just behind Sephora. Prada falls 15.1% to 7.6 billion (96th) and Dior 5.0% to 8.9 billion (85th). These gaps extend the trends noted in our review of the luxury market in the third quarter of 2026 (in French).
Why is luxury splitting in two?
For Interbrand, luxury remains one of the strongest sectors in the ranking, but the gap is widening between brands gaining value and those losing it. Heritage only creates value when it comes with cultural relevance, desirability and a customer experience that justifies premium prices. Gonzalo Brujó, Interbrand’s global CEO, sums it up: the brands pulling ahead are those using brand as a business tool, not simply an asset. Like for like, the sector’s eight brands go from around 168.5 to 168.1 billion dollars, while the Top 100 reaches 3,866 billion (+8.1%).
Ferrari, Sephora, L’Oréal: luxury elsewhere
Interbrand files several prestige brands under other sectors. Ferrari gains 14.7% to 17.7 billion dollars (51st) and, according to Interbrand, is one of the carmakers outperforming a sharply declining automotive sector; Porsche loses 17.5% to 12.4 billion (66th). In beauty, L’Oréal Paris reaches 15.3 billion (+4.1%, 57th) and Sephora 8.1 billion (+4.9%, 92nd). For another angle, our ranking of the world’s biggest luxury brands in 2026 (in French) compares groups by sales.
How Interbrand values a brand
A pioneer of brand valuation since 1988, Interbrand combines three analyses: the financial performance of the branded products or services, the role the brand plays in purchase decisions and its competitive strength. To enter the Top 100, a brand must earn a substantial share of revenue outside its home region, be present in emerging markets, publish enough financial data, generate positive economic profit over the long term and enjoy global awareness. According to Interbrand, these criteria explain why some well-known brands are missing: Rolex, a privately held house, is not in the ranking.
| Hermès | 15th, 45.2 billion dollars (+10.6%) |
| Louis Vuitton | 16th, 45.1 billion dollars (-6.9%) |
| Chanel | 24th, 32.9 billion dollars (+8.1%) |
| Cartier | 69th, 12.2 billion dollars (+9.4%) |
| Dior | 85th, 8.9 billion dollars (-5.0%) |
| Tiffany & Co. | 91st, 8.1 billion dollars (+6.2%) |
| Gucci | 93rd, 8.1 billion dollars (-30.7%) |
| Prada | 96th, 7.6 billion dollars (-15.1%) |
| World number one | Apple, 514.6 billion dollars |
| Top 100 total | 3,866 billion dollars (+8.1%) |
Information checked on 31 October 2026. Sources: Interbrand Best Global Brands 2026 ranking, Interbrand methodology, press release from Omnicom, Interbrand’s parent company.
