In brief
- The Magrey & Sons group, founded in 1969 in Cannes, is establishing itself in Paris at 101 rue du Bac.
- After historic growth in 2024 (+55%) and 2025 (+30%), the year 2026 marks a soft landing for the Côte d’Azur market.
- The maison holds the exclusive mandate for the legendary Villa Bagatelle in Cannes, valued at 105 million euros.
Founded in 1969 on the Croisette, the independent Magrey & Sons group has established itself today as a major player in French luxury real estate, extending its network from the Côte d’Azur to Paris and Monaco. Under the leadership of Alexandre Goldstein and the founding family, the maison combines measured growth, fine local expertise and a solid family foundation to support a demanding international clientele in realising their most exclusive life projects.
A measured territorial expansion
A controlled territorial expansion
The history of Magrey & Sons was first written to the rhythm of the Mediterranean waves. It all began in 1969, when Jacques Magrey founded the first agency on the legendary Croisette in Cannes. Far from a frantic race for openings, the maison has prioritised a controlled and consistent deployment in the most sought-after sectors of the Riviera. Thus, Saint-Tropez saw the arrival of the group in 2018, closely followed by Mougins and Valbonne, thereby consolidating its presence in the hinterland and on the coastline of the Alpes-Maritimes.
The year 2023 marked a structuring milestone with the opening of an agency in the Principality of Monaco. This strategic address allows the group to directly capture a Monegasque clientele wishing to acquire sumptuous residences in France. At the end of 2024, Magrey & Sons crossed a new frontier by establishing itself in Paris at 101 rue du Bac, in the heart of the 7th arrondissement. The maison inaugurated its Parisian address at 101 rue du Bac at the end of 2024 to meet the expectations of its Côte d’Azur clients. Led by Nina Magrey, a worthy representative of the third generation of the family, this Parisian location illustrates the desire to ensure a continuum of exceptional service for a loyal clientele.
A model based on the human touch
In a sector often dominated by impersonal franchises and large standardised networks, Magrey & Sons jealously guards its independence. The uniqueness of the maison rests on a human approach and measured organic growth. To establish itself in a new micro-market, the group systematically relies on the intimate expertise of professionals who perfectly master the specificities of their local territory.
But beyond professionalism, it is the partnership model that distinguishes the brand. With each new opening, Magrey & Sons chooses to directly associate its employees with the capital of the structure. The group chooses to partner with its employees at each agency opening in order to value their historic commitment. This unique governance empowers the teams, rewards loyalty and guarantees clients a relational continuity that is rare in high-end real estate.
A stabilised Côte d’Azur market
A particularly resilient ultra-luxury market
Analysis of the real estate market reveals a healthy transition phase after exceptional years. Indeed, the Magrey & Sons group recorded remarkable financial performance, with revenue growth of 55% in 2024, followed by a 30% increase in 2025. The first half of 2026, meanwhile, points towards a gradual return to a more balanced market, characterised by a soft landing rather than a real slowdown.
The group’s revenue grew by 55% in 2024 and by 30% in 2025 before balancing out in the first half of 2026. This relative lull is explained by a combination of economic and political factors: the maintenance of relatively high interest rates, persistent geopolitical tensions in the Middle East and the traditional wait-and-see attitude of buyers as presidential elections approach. Nevertheless, the fundamentals of the Côte d’Azur remain unshakable. The Riviera retains its status as a safe haven for heritage and international investment, particularly sought after by the world’s ultra-wealthy and an extremely active American clientele.
Villa Bagatelle in Cannes
To illustrate this resilience of the very high end, the group’s summer news is marked by the listing for sale of an architectural masterpiece of the French Riviera: Villa Bagatelle. Located on the heights of Cannes, this iconic property embodies the splendour of the Belle Époque combined with the most absolute contemporary comfort. Magrey & Sons has been entrusted with the exclusive mandate for this legendary residence, a testament to the renewed trust of a historic owner already supported by the group during their initial acquisition.
The legendary Villa Bagatelle is offered for sale for 105 million euros under a highly coveted exclusive mandate. Nestled in the heart of a one-hectare landscaped park offering a spectacular panorama, the property boasts nearly 3,000 m² of living space on a 10,201 m² plot. Featuring twelve majestic suites, sumptuous reception areas and three private swimming pools, it ranks among the finest properties in the Mediterranean basin.
The new frontiers of French luxury real estate
Targeted development ambitions
Far from wanting to build a mass network, Magrey & Sons concentrates its ambitions on operational excellence to establish itself as the international benchmark for high-end French real estate. This roadmap involves consolidating its historic strongholds on the Côte d’Azur and developing its Parisian presence, with a planned deployment on the Right Bank. The Alps are also among the expansion horizons targeted by management, once the ideal partner has been identified.
The group is now considering expanding to the capital’s Right Bank while keeping the Alps market in its sights. To support these ambitions, massive investments are being deployed in marketing, content production and digital communication. Today, luxury real estate is conceived as a true brand universe, where buyers expect a curated editorial experience, cinematic-quality video productions and ultra-private events in synergy with the biggest players in the luxury industry.
