In brief
- The unique collaboration between Céline Dion and Marriott Bonvoy celebrates the launch of the 2026-2027 Paris tour with immersive activations.
- Le Méridien Paris Arc de Triomphe becomes the epicentre of the experience, hosting a themed suite from 659 euros per night and an exclusive tea time.
A free walking tour called Paris Encore: A Fan Singalong allows members
- A free walking tour called ‘Paris Encore: A Fan Singalong’ allows members of the loyalty programme to rediscover the capital in song.
Ahead of the launch of the historic CÉLINE DION PARIS 2026-2027 tour, the Céline Dion Marriott Bonvoy loyalty programme unveils a series of exclusive experiences in Paris, built around the travel rituals of the singing icon. From September 2026, Le Méridien Paris Arc de Triomphe hotel and several other establishments in the capital will transform to offer programme members and visitors a unique sensory immersion.
Fact sheet of the experience: • Partnership: Céline Dion x Marriott Bonvoy • Location
Fact sheet of the experience: BR• Partnership: Céline Dion x Marriott BonvoyBR• Main location: Le Méridien Paris Arc de Triomphe (Paris 17th)BR• Key dates: From 12 September to 18 October 2026 (depending on the experience)BR• Rates: Afternoon tea from 49 euros, ‘Paris, I’m Ready’ Suite from 659 euros per nightBR• Major experiences: ‘Le Goûter’ tea time, themed suite, ‘Paris Encore’ walking tour
Intimate rituals translated into luxury experiences
Travel rituals inspired by the icon
To design this programme, Marriott Bonvoy drew inspiration from the singer’s habits when staying at a hotel. Céline Dion confides that she enjoys starting her tour days with a quiet moment over a cup of coffee in the privacy of her room. She also stresses the importance of packing several pairs of shoes suited to her lifestyle, blending glamour and comfort, as well as music to recreate a familiar atmosphere away from home.
These intimate confidences come to life through a carefully curated scenography. Upon arrival in the lobby of Le Méridien Paris Arc de Triomphe, guests discover a space transformed by artistic installations and subtle nods to the international star’s personal world. This approach reflects a strong trend in high-end hospitality: ultra-personalisation and emotional connection with travellers.
A melodic tea time at Le Méridien Paris Arc de Triomphe
The sensory experience at Le Méridien Paris
At the heart of this celebration, the Parisian hotel is launching ‘The Paris Playlist’. From 12 September to 18 October 2026, non-residents and hotel guests alike will be able to book ‘Le Goûter’, a two-hour tea time held in the lobby. This experience combines haute gastronomie with fine craftsmanship. This gourmet moment is priced at 49 euros per person with a hot drink, or 59 euros with a glass of champagne, including a workshop to make a personalised bag charm.
The experience continues with a unique sensory journey. A listening space allows guests to pair the star’s iconic songs with specific olfactory creations. Visitors are also invited to write a message on seeded paper butterflies. These will later be planted to grow into wildflowers, symbolising renewal. In the evening, the Luna Bar & Lounge takes over with live piano bar sessions to extend the concert atmosphere.
An immersive suite inspired by backstage life
The highlight of this collaboration is the complete transformation of the ‘Paris, I’m Ready’ suite, available to book from 12 September 2026 until 2027. Its name echoes the spectacular video announcement projected onto the Eiffel Tower to officialise the artist’s return to the stage. Designed to recreate the excitement that precedes a show, the suite offers total immersion.
In the bedroom, a microphone wall invites guests to sing, while a professional beauty and hair styling area allows them to get ready in conditions similar to those of artists’ dressing rooms. Illuminated mirror effects and visual projections complete this exclusive experience, available from 659 euros per night. This suite is part of Marriott’s strategy to offer highly immersive, high-end themed stays to appeal to a demanding international clientele.
A singing tour through Paris’s iconic locations
An exclusive route through the streets of Paris
In parallel, Marriott Bonvoy is rolling out its concept beyond the hotel walls with ‘Paris Encore: A Fan Singalong’. This two-hour guided walking tour connects Le Méridien Paris Arc de Triomphe to the most iconic Parisian sites, from the Eiffel Tower to the Seine, via the Crazy Horse. This original tour is free and exclusively reserved for members of the brand’s loyalty programme.
The guide shares historical anecdotes about the close relationship between Céline Dion and the City of Light. Throughout the route, participants are invited to sing along to the diva’s legendary choruses. A stop is planned at the Paris Marriott Champs Elysees Hotel for a champagne tasting.
Exceptional opportunities for programme members
Unique moments for Marriott Bonvoy members
From 10 September 2026, the Marriott Bonvoy Moments platform will open bidding for the concerts scheduled for 2027. The most prestigious package, named ‘Ultimate Céline Dion Experience’, will include an exclusive backstage tour of the Plenitude Arena, two Premium Lounge tickets with VIP access, and a night’s stay in the themed suite at Le Méridien.
To build on the excitement generated by previous campaigns, the hotel group is also repeating its ‘1-Point Drops’ on 28 and 29 October 2026, a strong promotional concept allowing members to win tickets for just one Marriott Bonvoy loyalty point. These opportunities extend to other prestigious addresses in the brand’s Parisian portfolio, such as the Renaissance Paris La Défense or the Renaissance Paris Nobel Tour Eiffel.
The view from La Revue
With this major campaign, Marriott Bonvoy once again demonstrates its mastery of the guest experience. By translating Céline Dion’s rituals into its establishments, the group goes beyond a simple commercial partnership to offer a genuine extra touch of soul. At a time when luxury is defined by rarity and emotion, luxury hospitality no longer just sells overnight stays, but lifelong memories, engraved in the minds of its guests.
