Louis Vuitton Cruise 2027 campaign shot inside the Frick Collection

Six months after the show, the house has returned to Henry Clay Frick’s mansion to photograph the collection. The Cruise 2027 campaign uses the New York museum’s galleries as its only setting, among old master paintings, wood panelling and gilded drawing rooms. It extends a three-year partnership between Louis Vuitton and the Fifth Avenue institution.

Ethan James Green in the museum’s rooms

The statement published on 10 November by Louis Vuitton in Japan presents the campaign as a journey through the Frick’s artworks. The images move from the galleries to the library and the drawing rooms, amid one of the great collections of European fine and decorative arts. The house describes it as a story of discovery, with no single destination.

For Nicolas Ghesquière, artistic director of women’s collections, Cruise has always been about movement, emotion and the meeting of a silhouette and a place. He says he wanted to tell the story of two cities, Paris and New York, and set tradition in dialogue with modernity, with each look answering the history and colour of its setting.

Four faces, including Chase Infiniti

The campaign brings together four women. Chase Infiniti and Alysa Liu are Louis Vuitton ambassadors; Giulia Maenza and Amiah Miller are actresses. Chase Infiniti, an American actress, wears a floral dress with balloon sleeves. Alysa Liu appears in a leather wrap jacket with Art Deco details, Giulia Maenza in a red V-neck cardigan and two-tone jeans, Amiah Miller in a draped cyan skirt trimmed with guipure lace.

Art Deco leather, knitwear and bold colour

Two moods answer each other. On one side, leather: an Art Deco-inspired black and white ensemble with silver accents, an all-black look and sharp tailoring, set against Gilded Age architecture, gilt frames and old master paintings. On the other, bold colour: sheer knit and a teal and green midi skirt, purple accents on a bodysuit and on the Papillon Trunk, metallic sneaker boots.

The High Line, the season’s new bag

The bags tie the collection to the house’s history. The statement lists the new High Line, a colourful Speedy Bandoulière 30 Soft, a beige model and the Side Trunk, trunk-maker shapes carried throughout the looks. No prices have been released.

20 May 2026, the Frick’s first fashion show

The collection was presented on Wednesday 20 May 2026, at a private event. According to the Frick Collection, it was the first time a suite of its historic first-floor galleries had hosted a fashion show. LVMH described a collection focused on New York, between downtown and uptown spirit, with Keith Haring’s figures on dresses, tops and bags.

Three years of sponsorship on Fifth Avenue

Founded by industrialist Henry Clay Frick and open to the public since 1935, the Frick Collection occupies a recently restored Gilded Age mansion. Louis Vuitton is its principal cultural sponsor for three years from May 2026. The house funds free admission on the first Friday of each month, from 5.30pm to 9pm, from June 2026 to May 2027, except in January and September.

It is also lead sponsor of three exhibitions: Siena: The Art of Bronze, 1450 to 1500 from October 2026, a show devoted to the French enameller Susanne de Court in spring 2027, then a monographic show on a 19th-century painter in late 2027. A two-year curatorial research post, awarded to Yifu Liu, completes the package. To follow the house, see the appointment of Hector Muelas as chief brand creative officer and Pharrell Williams’s spring-summer 2027 menswear show.

Information verified on 10 November 2026. Sources: Louis Vuitton Japan statement of 10 November 2026, The Frick Collection, LVMH.