At a glance
- What? Genesis, Hyundai Motor Group’s luxury brand, launched its full-size GV90 electric SUV in Korea on 10 November 2026 and opened orders the same day.
- Price: from 139,500,000 won (about 92,900 euros) to 239,500,000 won (about 159,500 euros) depending on the version.
- Two body styles: the GV90 with conventional doors, with 6 or 7 seats, and the GV90 Neolun, with coach doors and no visible B-pillar.
- Engineering: 490 kW (about 666 PS), a 123.5 kWh battery and up to 500 km of range on the Korean cycle.
- Elsewhere: Korea is the first market; Genesis has given no timetable for other countries.
Genesis’ largest SUV is arriving in showrooms. With the GV90, the Korean brand puts an electric SUV of more than 5.28 m at the top of its range, with a four-seat Neolun version priced at close to 160,000 euros.
From 139.5 to 239.5 million won
Genesis announced the opening of orders on 10 November 2026. Four versions are offered in Korea. Prices include the 5% individual consumption tax and, for the GV90, eco-friendly vehicle tax benefits. Conversions at the ECB rate of 10 November 2026.
- GV90 Standard, 7 seats: 139,500,000 won, about 92,900 euros
- GV90 Individual Lounge Seat, 6 seats: 145,500,000 won, about 96,900 euros
- GV90 Neolun Standard, 6 seats: 189,900,000 won, about 126,470 euros
- GV90 Neolun Executive Suite, 4 seats: 239,500,000 won, about 159,500 euros
Buyers receive a dedicated membership, and Genesis is launching The 90, a rental and leasing programme for its flagship models. According to the brand, Korea is the first country where the GV90 goes on sale since its global unveiling.
The Neolun, with no visible B-pillar
The GV90 Neolun gets the Arch Gate doors, which Genesis describes as the world’s first independently opening coach doors with a hidden B-pillar. The front and rear doors open towards each other, with no pillar between them. Dual ultra-high-strength steel beams inside the doors, a cabin frame 1.5 times thicker and steel tubes form a hidden roll cage; the brand claims crash protection equal to that of a car with a B-pillar.
The Neolun also debuts, for Hyundai Motor Group, powered front seats that swivel 180 degrees when parked to face the rear passengers.
Executive Suite: a four-seat lounge
The most expensive version, the Executive Suite, adds a wooden floor with radiant heating inspired by ondol, Korea’s traditional underfloor heating. A partition separates the rear seats from the boot, under a dimmable glass roof with a roller blind. It also gets semi-aniline leather seats, a tall rear console, a refrigerator and a table for rear passengers.
490 kW and a 123.5 kWh battery
The GV90 sits on the eMP platform, reserved for flagship models. Its two motors, 240 kW at the front and 250 kW at the rear, deliver a combined 490 kW, about 666 PS, and 800 Nm : the most powerful electric vehicle in Hyundai Motor Group, according to Genesis. Its 123.5 kWh battery is the group’s largest. Multi-chamber air suspension, dual electronic limited-slip differentials and rear-wheel steering complete the chassis.
On the Korean combined cycle, range reaches 500 km for the GV90 on 22-inch wheels, 484 km on 24-inch wheels, 460 km for the six-seat Neolun and 432 km for the Executive Suite. On a 350 kW charger, the battery goes from 10 to 80% in about 22 minutes. The GV90 is also the group’s first car with Plug & Charge 2.0: plugging in is enough for authentication, charging and payment.
A roof airbag and 25 speakers
The SUV has twelve airbags, including a roof airbag that Genesis calls a world first: fitted with the glass roof, it covers the glazed area in a rollover. It starts without a button, simply with the brake pressed and a gear selected. The 23.6-inch central OLED screen expands to 24.6 inches when parked, alongside a 25-inch head-up display.
The Bang & Olufsen Premier 3D system has 25 speakers. The massage seats have fifteen air cells, and every window is acoustic glass more than 5 mm thick.
A shape inspired by the moon jar
The design draws on the moon jar, an emblematic ceramic of Korean aesthetics, whose curves are echoed in the rear. At the front, wing-shaped headlamps blend into the body around a chrome grille with a two-layer G-Matrix pattern. The GV90 comes in sixteen exterior colours, three of them matte, and the cabin can be trimmed in natural wood, real stone or wool cashmere.
For comparison, see the finest luxury SUVs of 2026 and the finest luxury electric cars of 2026.
| Brand | Genesis (Hyundai Motor Group) |
| Launch | 10 November 2026, Korea |
| Versions | GV90 (6 or 7 seats), GV90 Neolun (4 or 6 seats) |
| Dimensions | 5,285 x 2,030 x 1,815 to 1,825 mm |
| Wheelbase | 3,245 mm |
| Output | 490 kW (about 666 PS), 800 Nm |
| Battery | 123.5 kWh |
| Range | 432 to 500 km (Korean combined cycle) |
| Charging | 10 to 80% in about 22 min (350 kW) |
| Price in Korea | 139,500,000 to 239,500,000 won, about 92,900 to 159,500 euros |
Information checked on 10 November 2026. Sources: Genesis press release of 10 November 2026, Genesis’ official website in Korea, European Central Bank (exchange rates).
