- Simon Porte Jacquemus will present his ‘Le Bonheur’ collection on 29 June 2026.
- The show will take place at the Pietra lighthouse, in L’Île-Rousse, Upper Corsica.
- A deliberately limited audience and a cast of Corsican models.
Following the Hawaiian desert, the lavender fields of Valensole, and the Tuileries Gardens, Simon Porte Jacquemus continues to make the setting a character in its own right. For his next presentation, the designer is leaving the capital and heading for the Mediterranean, to a location steeped in symbolism: the Pietra lighthouse, in L’Île-Rousse, Corsica.
A Fashion Show at the Pietra Lighthouse
On the morning of 29 June 2026, the brand will take over this rocky promontory, connected to L’Île-Rousse by a causeway. Perched on the islet of Pietra, the lighthouse has watched over the Bay of Balagne since the mid-19th century. The presentation is expected around ten o’clock, when the low light turns the rock pink and the sea forms a backdrop that no studio could ever replicate. This choice is far from arbitrary: it extends Jacquemus’s penchant for transforming French landscapes into elaborate stage designs.
‘Le Bonheur’, A Collection as a Manifesto
The collection’s title alone encapsulates the brand’s sunny aesthetic. White tailoring, sculpted volumes, miniature accessories, and a constant homage to the South: Simon Porte Jacquemus’s world is nourished by childhood memories and Mediterranean light. By naming his offering « Le Bonheur » (Happiness), the designer embraces a joyful fashion, directly connected to his beloved region and a certain idea of outdoor living.
Corsica, A New Territory for Expression
True to its method, the brand grounds the event in local reality rather than an imported set. A casting call was organised on the island to select Corsican faces, and the guest list will remain particularly small, in keeping with the intimate presentations Jacquemus favours. It’s a way of transforming a fashion show into a living postcard, where the destination matters as much as the silhouettes presented.
With « Le Bonheur », Jacquemus confirms that he sells not just clothes, but images and emotions. Mark your calendars for 29 June to discover if Corsica will join Provence in the pantheon of his most memorable settings.
