- On 16th June 2026, Hermès inaugurated a new address at 166 New Bond Street, London.
- Nearly 2,000 m² across five floors, bringing together six listed buildings and 55 distinct spaces.
- It is Hermès’ largest store in Europe and the brand’s sixth “house” worldwide.
In London, Hermès is thinking big. On 16th June 2026, the French house inaugurated an extraordinary address at 166 New Bond Street, in the heart of Mayfair. Far from a mere expansion, this new setting presents itself as a true “house” dedicated to the Hermès art of living, conceived to be a destination as much as a retail space.
An Extraordinary Address in Mayfair
The project brings together six Grade II listed buildings across nearly 2,000 m² and five floors. The complex spans several numbers on New Bond Street, Grafton Street, and Albemarle Street, totalling fifty-five spaces, four lifts, and two rooftop terraces. A café completes the journey, transforming a visit into an extended experience rather than a simple shopping trip.
A House Designed as a Journey
The architecture offers visitors a genuine itinerary through the house’s sixteen métiers. The project, executed in continuity with the vocabulary dear to Rena Dumas, orchestrates Hermès’ sixteen crafts, from silk to leather goods and tableware. Over five hundred works of art, specifically selected for this address under the guidance of the house’s artistic direction, punctuate the spaces and affirm the constant dialogue between Hermès and contemporary creation.
The Confident Bet on Physical Retail
By opening its largest European store, Hermès reaffirms its faith in the boutique as a theatre of experience. With this sixth “house” worldwide and its fourth London address, the brand is banking on the emotional appeal of the physical space at a time when luxury also thrives online. Terraces, a café, private lounges, and a museum-like journey: everything is designed to make a visit a memorable occasion, and the store an unmissable destination in the British capital.
With 166 New Bond Street, Hermès marks one of the year’s most spectacular luxury openings, reminding us that a store can still be a statement of intent.
