- Simon Porte Jacquemus will present his « Le Bonheur » collection on 29th June 2026.
- The show will take place at the Phare de la Pietra, in L’Île-Rousse, Haute-Corse.
- A deliberately limited audience and a cast of Corsican models.
Following the Hawaiian desert, the lavender fields of Valensole and the Tuileries Garden, Simon Porte Jacquemus continues to make the setting a character in its own right. For his upcoming presentation, the designer is leaving the capital and heading for the Mediterranean, to a place steeped in symbolism: the Phare de la Pietra, in L’Île-Rousse, Corsica.
A Fashion Show at the Phare de la Pietra
On the morning of 29th June 2026, the brand will take over this rocky promontory, connected to L’Île-Rousse by a causeway. Perched on the islet of La Pietra, the lighthouse has watched over the Bay of Balagne since the mid-19th century. The presentation is expected around ten o’clock, when the low light turns the rock pink and the sea forms a backdrop that no studio could ever replicate. This choice is far from arbitrary: it extends Jacquemus’s penchant for transforming French landscapes into elaborate stage designs.
« Le Bonheur », A Collection as a Manifesto
The collection’s title alone encapsulates the brand’s sunny aesthetic. White tailoring, sculpted volumes, minuscule accessories, and a constant homage to the South: Simon Porte Jacquemus’s universe is nourished by childhood memories and Mediterranean light. By naming his offering « Le Bonheur », the designer embraces a joyful fashion, directly connected to his cherished region and a certain idea of outdoor living.
Corsica, A New Territory for Expression
True to its method, the brand grounds the event in local reality rather than an imported setting. A casting call was organised on the island to select Corsican faces, and the guest list will remain particularly small, in keeping with the intimate presentations Jacquemus favours. It’s a way of transforming a fashion show into a living postcard, where the destination matters as much as the silhouettes on display.
With « Le Bonheur », Jacquemus confirms that he sells not just clothes, but images and emotions. Mark your calendars for 29th June to discover if Corsica will join Provence in the pantheon of his most memorable settings.
