At a glance
- Price: about 13.09 million euros (12,086,000 Swiss francs, 14,809,761 dollars), including buyer’s premium, for The Bulgari Pink ring, at Christie’s in Geneva on 10 November 2026.
- The stone: a 24.00-carat Fancy Intense pink emerald-cut diamond, Type IIa, set in a ring by Bulgari.
- Provenance: a European noble family; bought in India in the 1950s by the consignor’s great-grandparents, unseen for more than seventy years.
- The sale: Magnificent Jewels, in which it was the final lot, at the Four Seasons Hotel des Bergues.
- Still unknown: the buyer and the family’s name, which Christie’s does not disclose.
On Tuesday 10 November 2026 in Geneva, The Bulgari Pink ring, set with a 24-carat pink diamond, sold for about 13.09 million euros (12,086,000 Swiss francs) including premium at Christie’s. Price, the nature of the stone, provenance and where the sale sits in the Geneva week.
How much did The Bulgari Pink sell for?
According to the results release Christie’s published that evening, the ring sold for 12,086,000 Swiss francs, or 14,809,761 dollars. At the ECB reference rate of 11 November 2026 (1 euro to 0.9234 Swiss franc), that is about 13.09 million euros. At Christie’s, prices published after the sale include the hammer price and the buyer’s premium; estimates exclude premium. Christie’s did not name the buyer.
A 24-carat Type IIa pink diamond
The stone is a Fancy Intense Pink diamond, emerald-cut, weighing 24.00 carats. Christie’s stresses how rare this combination is: an intense colour, an emerald cut and such a weight. The diamond is classified as Type IIa, a category that accounts for fewer than 2% of gem-quality diamonds, which contain almost no nitrogen. The auction house likens its purity to that of the great historic stones, including those associated with the Golconda region in India, without attributing that origin to it. To put the price in context, see our ranking of the world’s most expensive diamonds.
From India to Bulgari’s Rome workshops
According to Christie’s, the stone was bought in India in the 1950s by the consignor’s great-grandparents, members of a European noble family. It then went to the Bulgari workshops in Rome, where it was set as a ring. It had not been seen for more than seven decades, an absence the auction house cites, along with the provenance and the quality of the stone, among the reasons for the international interest. Christie’s presents it as one of the most important pink diamonds to appear at auction.
The final lot of Magnificent Jewels
The Bulgari Pink closed the Magnificent Jewels sale, held on Tuesday 10 November at the Four Seasons Hotel des Bergues, after part I of Exceptional Jewels & Objects of Elegance: A Connoisseur’s Collection. It ended Christie’s run of live auctions in Geneva that week, the day after its Rare Watches sale. Max Fawcett, Christie’s Global Head of Jewellery, called it a tremendous year for the department and points to the upcoming luxury sales in Shanghai and New York. Christie’s plans to publish full results for its Geneva week in the following days. In Geneva the same week, Sotheby’s offered the 197.80-carat Romanov sapphire.
Next to the Pink Star, the 59.60-carat record
The world auction record for a diamond is still held by the CTF Pink Star, a 59.60-carat oval Fancy Vivid pink diamond, sold for about 67 million euros at the exchange rate of the time (71.2 million dollars) including premium at Sotheby’s in Hong Kong on 4 April 2017, according to the auction house. The Bulgari Pink stands apart for its emerald cut, its Fancy Intense colour and its Bulgari-signed mount. Its story and figures are set out in our article on the Pink Star’s price.
| Object | The Bulgari Pink ring |
| House | Bulgari, Rome |
| Stone | Fancy Intense Pink diamond, emerald cut, 24.00 carats |
| Type | IIa (fewer than 2% of gem-quality diamonds) |
| Provenance | European noble family, stone bought in India in the 1950s |
| Sale | Magnificent Jewels, final lot |
| Auction house and date | Christie’s, Four Seasons Hotel des Bergues, Geneva, 10 November 2026 |
| Price | about 13.09 million euros (12,086,000 Swiss francs, 14,809,761 dollars), including premium |
| Exchange rate | ECB, 11 November 2026, 1 euro = 0.9234 Swiss franc |
Information checked on 12 November 2026. Sources: Christie’s results release of 10 November 2026 (PDF), Christie’s release of 9 November 2026, ECB reference rates.
