In brief
- German high-technology house Loewe has inaugurated a new immersive retail space on the fifth floor of the Harrods department store in London.
- The showcase displays latest-generation televisions, advanced audio equipment, as well as the new range of high-end Loewe Leo coffee machines.
- This project confirms the brand’s international expansion, following its entry into the US market and the acquisition of French manufacturer Cabasse.
German house Loewe is moving into Harrods in London with the inauguration of a new high-end exhibition space on the fifth floor, confirming its position as a major player in premium technology in August 2026. By establishing itself in the heart of one of the British capital’s most prestigious addresses, the German brand reaffirms its ambition to closely combine technological performance, fine craftsmanship, and contemporary art de vivre. This strategic location bears witness to the company’s constant desire to redefine the codes of digital integration within the most refined interiors.
Founded in 1923, the manufacture established itself as a pioneer in broadcasting and television, notably by presenting the first fully electronic television in 1931. Since this historic era, Loewe has continued to cultivate a unique savoir-faire combining cutting-edge engineering with timeless aesthetics, making every device a significant milestone in the history of European design. The establishment of this new space in London marks a logical step for the German brand as it seeks to consolidate its links with an international audience of connoisseurs.
- House: Loewe (founded in Germany)
- Address: Harrods, 5th Floor, Knightsbridge, London
- Universes presented: Latest-generation televisions, high-fidelity audio systems, tableware (Loewe Leo espresso machines)
- Key developments: Expansion into the US market, acquisition of French acoustics manufacturer Cabasse
Why Loewe is opening at Harrods
The presence of a dedicated space within Harrods responds to an obvious strategy of positioning within the global luxury market. For a brand that rejects the commoditisation of consumer technology, exhibiting alongside the greatest names in interior design highlights the exceptional character of its collections. High-end consumers are no longer seeking merely raw technical specifications, but an aesthetic coherence capable of elevating their daily living space. The hushed atmosphere and personalised service of the famous London store offer the ideal setting to reveal the refined finishes and pure lines of the firm’s creations.
A prestigious showcase in the heart of Knightsbridge
The arrival of the German brand in the famous Knightsbridge department store responds to a profound evolution in customer expectations for high-end technology products. By taking over the fifth floor of this global shopping landmark, Loewe surrounds itself with the biggest names in technology and design to offer a high-quality discovery experience. This showcase was designed to break away from the usual austerity of electronics stores by recreating the intimate atmosphere of a contemporary reception room. The layout features fine materials and soft shades to guide the visitor’s eye through the various collections.
The design of this space places the emphasis on a minimalist aesthetic, characteristic of the brand’s stylistic philosophy. The floors, wall coverings, and bespoke furniture were selected to echo the nobility of the metals and textiles used in manufacturing the products themselves. The customer journey invites contemplation, demonstrating that modern technology can fade away in favour of the visual harmony of a living space when switched off, while offering a spectacular sensory experience as soon as it is turned on.
A collection bridging image, sound, and art de vivre
The offering presented on the fifth floor of Harrods is characterised by perfect complementarity between the various segments of digital art de vivre. The brand does not merely line up screens, but offers a genuine staging where ultra-high-definition imaging responds to immersive, precise acoustics. Visitors can thus discover how soundbars and speakers combine to create a bespoke audio bubble tailored to the layout of each room, catering particularly to clients wishing to equip their residences with high-performance yet visually discreet systems.
The alliance of high technology and design
Beyond its famous televisions renowned for their minimalist aesthetic and the precision of their OLED panels, the brand highlights its entire entertainment ecosystem. Audio enthusiasts can appreciate sound solutions designed to integrate seamlessly into interior architecture. A major attraction of this space also lies in the presentation of the Loewe Leo range, a notable foray by the firm into the world of specialty coffee preparation with exquisitely finished espresso machines. This diversification illustrates a holistic approach where the home appliance asserts itself as a true object of art and daily design, much like the television.
The latest-generation televisions on display represent the pinnacle of the house’s industrial savoir-faire. Equipped with state-of-the-art display panels, they offer perfect contrast and absolute colour fidelity. Each screen features a chassis meticulously assembled in the brand’s workshops, using brushed metals and premium acoustic fabrics. Similarly, the Loewe Leo espresso machine collection embodies this same pursuit of perfection applied to daily rituals, combining advanced features with a refined metallic finish that enhances the aesthetic of contemporary kitchens.
The heritage of excellence of the German manufacture
For over a century, the German house has preserved its creative independence and its commitment to high-quality production. The Kronach factory in Bavaria remains the beating heart of the company, where engineers and designers collaborate to bring exceptional devices to life. At a time when planned obsolescence and mass production dominate the consumer technology sector, the Bavarian brand deliberately chooses an alternative path focused on the durability and scalability of its products, designed to endure over the years without losing their aesthetic splendour or functional relevance.
A structured international expansion
The brand’s international development is based on a methodical approach aiming to establish a lasting presence in the most dynamic markets. Its recent entry into the US market illustrates this drive for global expansion, targeting key metropolises where demand for beautifully designed, high-performance products is constantly growing. This rollout is accompanied by the strengthening of selective distribution networks, favouring partnerships with independent design boutiques and architect showrooms renowned for their exacting approach to interior design.
An international expansion strategy
This London opening is not an isolated event, but part of a broad roadmap focused on brand growth and international desirability. Indeed, recent months have been marked by a successful launch in the highly competitive US market, as well as a major external growth operation. The acquisition of French acoustics manufacturer Cabasse has enabled Loewe to consolidate its technical expertise while asserting its authority in the exclusive high-fidelity sector. These key milestones demonstrate a clear ambition to establish a strong physical presence in the world’s most influential financial and cultural hubs.
French brand Cabasse, renowned for its historical innovations in high-fidelity sound reproduction, brings invaluable acoustic synergy. Integrating this sound signature within the German group enables the creation of exceptional technological solutions, marrying sleek German design with top-tier French acoustic diffusion technologies. This strategic industrial and artistic alliance allows both entities to offer complete immersive experiences, where visual excellence is matched by absolute audio fidelity, perfectly meeting the expectations of an international luxury clientele.
Emotion at the heart of the technological experience
For Aslan Khabliev, CEO of Loewe, opening at Harrods marks a decisive milestone in the brand’s global influence. The executive notes that the modern shopping experience must go beyond mere performance criteria to evoke genuine aesthetic emotion in consumers. By partnering with an icon as emblematic as Harrods, Loewe secures top-tier visibility with a discerning clientele in constant search of pieces combining heritage and innovation. This alliance cements a shared vision of luxury retail, where the physical store becomes once again a privileged destination for dialogue and inspiration.
In this spirit, the fifth-floor exhibition space was designed as an intimate lounge where clients can take time to appreciate the materiality of the products, touch the brushed aluminium finishes, and listen to the purity of the sound in ultimate comfort. On-site advisors guide each visitor through defining a bespoke technology integration project. This personalised attention, combined with the unparalleled prestige of the Knightsbridge department store, transforms every visit into an exceptional experience, setting the standard for high-end physical retail.
