Broad Arrow Zurich auction: 26.8 million euros, led by a LaFerrari

Broad Arrow closed its year of live auctions in Zurich on 7 November 2026. Its second sale at The Dolder Grand totalled about 26.77 million euros including premium, led by a Bianco Fuji LaFerrari, but most of the headline hypercars sold below their low estimates.

26.8 million euros, ahead of 2025

Held with the Auto Zürich motor show, the sale offered more than 100 lots. According to Broad Arrow, it reached about 26.77 million euros (24,723,338 Swiss francs), at the ECB reference rate of 11 November 2026 (1 euro to 0.9234 Swiss francs), with a sell-through rate of 80%. The house calls it the best collector car auction result in Switzerland this year, above the roughly 23.8 million euros (22 million Swiss francs) of its first edition in 2025. Unless the hammer price is stated, prices include the buyer’s premium (15% up to a hammer price of about 270,700 euros, or 250,000 Swiss francs, then 12.5%).

LaFerrari Bianco Fuji: 6.34 million euros

Lot 208, the 2015 LaFerrari (chassis 214333), is one of 499 built. Finished in Bianco Fuji, it has an exposed carbon-fibre roof and showed 92 kilometres at cataloguing. Offered without reserve, it was hammered at about 5.63 million euros (5,200,000 Swiss francs), below its estimate of 5.5 to 7.5 million Swiss francs (about 5.96 to 8.12 million euros), for a final price of about 6.34 million euros including premium. The same chassis appeared in Broad Arrow’s Global Icons online sale in spring 2026, estimated at 4.25 to 4.75 million euros.

The Geneva show Veyron, €2.57m

Lot 194, the 2012 Bugatti Veyron 16.4 Grand Sport Vitesse (chassis 015), is one of the two cars displayed at the model’s launch at the 2012 Geneva Motor Show. Bugatti built 92 Grand Sport Vitesse cars from 2012 to 2015. It was hammered at about 2.27 million euros (2,100,000 Swiss francs), below its estimate of 2.6 to 3.3 million Swiss francs (about 2.82 to 3.57 million euros), or about 2.57 million euros (2,368,750 Swiss francs) including premium.

Hammer prices often below low estimates

The hammer prices published by Broad Arrow stand in contrast to the estimates. Only the 2017 Ferrari F12tdf sold within its range : about 1.48 million euros at the hammer (1,370,000 Swiss francs) against an estimate of 1.3 to 1.5 million Swiss francs, or about 1.68 million euros (1,547,500 Swiss francs) including premium. The McLaren Senna (no. 181 of 500), the BMW 3.0 CSL of former Formula 1 driver Nick Heidfeld (no. 28 of 50), the Aston Martin DB5 Goldfinger Edition and the Audi Sport quattro were all hammered below their low estimates, by 60,000 to 100,000 Swiss francs (about 65,000 to 108,000 euros). In Las Vegas a week earlier, by contrast, Broad Arrow had set ten model records, including a Ferrari F50 at about 16.8 million euros (18.7 million dollars).

The Zurich sale’s top 10

The LaFerrari is far ahead of the rest of the ranking published by Broad Arrow. Prices including buyer’s premium, according to Broad Arrow:

• Ferrari LaFerrari (2015): about €6.34m (CHF 5,856,250)
• Mercedes-Benz SLR McLaren Stirling Moss (2009): sold after the auction, price not disclosed
• Bugatti Veyron 16.4 Grand Sport Vitesse (2012): about €2.57m (CHF 2,368,750)
• Ferrari F12tdf (2017): about €1.68m (CHF 1,547,500)
• McLaren Senna (2019): about €1.23m (CHF 1,131,250)
• Mercedes-Benz 300 SL Gullwing (1955): about €1.19m (CHF 1,100,000)
• BMW 3.0 CSL ex-Nick Heidfeld (2023): about €981,400 (CHF 906,250)
• Aston Martin DB5 Goldfinger Edition (2020): about €829,100 (CHF 765,625)
• Audi Sport quattro (1985): about €762,100 (CHF 703,750)
• Mercedes-Benz SLR McLaren Edition Roadster by MSO (2008): about €615,900 (CHF 568,750)

Paris on 3 February 2027, during Rétromobile

Broad Arrow will hold its first live auction in Paris on 3 February 2027, at The Peninsula Paris. To put these sums in perspective, the world’s most expensive car reached 135 million euros.

Information checked on 12 November 2026. Sources: Broad Arrow results press release of 9 November 2026, pre-sale press release of 21 October 2026, official sale catalogue, lot pages for the Ferrari LaFerrari and Bugatti Veyron Grand Sport Vitesse, ECB reference rates.